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Continue to ChatThere are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity. - Frank Luntz from https://whatsmyquote.com/quote/there-are-certain-aspects-and-there-are-there-are-15-attributes-of-winners-and-winning-slogans-which-side-are